When it comes to maintaining carpets, one of the most critical areas of focus is the traffic area. If soil is not removed on a regular basis, the traffic areas will begin to wear excessively. The dirt is extremely abrasive against the fibers of the carpet as you walk back and forth on it. The second area of focus when it comes to maintaining carpets is spot removal. You must react to “danger ” spots immediately. Red wine, red beverages, urine, blood, etc. can cause a permanent stain if not treated immediately.